Affiliate Compliance Handbook
The full training guide: product claims for the menthol and non-menthol formulas, income and lifestyle claims, testimonials and endorsements, and digital hygiene. Written to stand alone so you can share it with your team.
Quick referenceBanned and Restricted Terms
The claims we cannot make, grouped by why each one is a problem: medical and disease claims, functional claims, delivery language, lifestyle and income promises, recruiting phrases, and regulatory claims — illustrated by the words that most often make them.
The short versionCompanion Guide
The playbook. A condensed walkthrough of the two formulas, the Active Lifestyle brand pivot, honest income claims, social media rules, and a “say this, not that” matrix you can keep open while you write a post.
Which one do I need? If you are new, read the Companion Guide first — it is the fastest path to posting safely. The Handbook is the full training resource and the one to share with your team. Keep the Terms list open when you are drafting.
One principle runs through all three. The restrictions exist because the claims behind them are not true of our product — not because certain words attract attention. So a substitute phrase, an image, or a hashtag that gets the same idea across is restricted on exactly the same grounds. Where these documents offer you a different way to say something, it is because that statement is true, not because it is harder to catch.
These pages are the same documents distributed as PDFs in the back office. Compliance guidance changes as regulations do — check back here for the current version rather than relying on a saved copy. Questions about a specific post are always worth asking before you publish.