Lactigo Companion Guide
The playbook for building a sustainable business.
Version 1.01 · LactiGo Inc.
1. Welcome to the team
This guide is your playbook. In the fast-paced world of social selling, understanding the rules of the road (set by the FTC, FDA, and our brand standards) is essential for protecting your business. Think of this guide not as a list of restrictions, but as a strategy for longevity. A compliant business is a stable business.
Our promise to you is collaboration. We use compliance tools to coach you, protect the brand we share, and ensure your hard work pays off for years to come.
2. Know your products: the compliance core
The most common mistake new partners make is mixing up our two formulas. While they look similar, they have very different rules.
A. The Menthol formula (the “OTC” product)
- What it is: an Over-the-Counter (OTC) external analgesic.
- The “green light” words: because it contains menthol, you may only use specific therapeutic claims authorized by the FDA.
- “Temporary relief of minor aches and pains.”
- “Provides cooling pain relief for sore muscles.”
- “Temporary relief of minor aches and pains associated with strains and sprains.”
You must always use the word “temporary.” Never promise a permanent cure or fix for chronic diseases or conditions.
B. The Non-Menthol formula (the “cosmetic” product)
- What it is: a topical cosmetic gel. It has no active drug ingredients.
You generally cannot use words like pain, inflammation, arthritis, soreness, or relief with this bottle.
Focus on sensation and cosmetic claims for the skin.
- “Hydrates, moisturizes, and conditions your skin.”
- “Gives the appearance of firm and toned skin.”
- “Gives your skin a refreshing look.”
- Focus on claims related to hydrating, moisturizing, firming, conditioning, replenishing, or improving the appearance of the skin (for example, reduced appearance of fine lines and wrinkles).
- Many cosmetic companies also focus on clean skincare claims — no toxic chemicals, clinically proven, vegan and cruelty-free claims.
3. The brand pivot: “Active Lifestyle”
We are moving away from the “gritty gym” aesthetic to a warmer, more inclusive “Active Lifestyle” vibe. This isn't just branding; it's a safety strategy. Lifestyle claims are safer and more relatable than medical performance claims.
Visuals: the “real life” filter
Your photos and videos create a “net impression.” Even if your text is perfect, the wrong image can break the rules by implying an alternative intended use for the product.
Scroll the table sideways →
| Avoid (the old way) | Embrace (the new way) |
|---|---|
| Medical imagery: X-rays, anatomical muscle charts, red “pain zones” on a body. | Joyful movement: families hiking, friends playing pickleball, walking the dog. |
| Extreme suffering: gritting teeth, extreme sweat, “pain cave” aesthetics. | Social connection: high-fives, smiles, post-activity coffee with friends. |
| Clinical settings: doctor's offices, white coats, sterile labs. | Natural settings: parks, backyards, sunlight, fresh air. |
Copy bank: gold standard examples
Stuck on what to say? Use these pre-approved phrases that hit the right emotional notes:
- “Gel for your active life — not just your workout.”
- “Wake up fresh — ready for round two.”
- “From school drop-off to sunset walks — keep moving, keep enjoying.”
- “The get-back-out-there gel.”
- “More consistency. Less couch.”
4. Sharing the opportunity: honest income claims
The Federal Trade Commission (FTC) is currently cracking down on “lifestyle claims” in our industry. They view “financial freedom” as a deceptively high income claim.
The “no-go” vocabulary
- “Financial freedom” / “time freedom”
- “Passive income” / “residual income”
- “Retire your spouse” / “fire your boss”
- “Full-time pay for part-time work”
The “net impression” of wealth
You cannot imply a lifestyle that the average participant does not achieve.
- No luxury assets: do not post photos of private jets, stacks of cash, or high-end sports cars to promote the business opportunity.
- No earnings claims: until Lactigo publishes an official Income Disclosure Statement, Affiliates may not make any earnings claims or references to specific income amounts.
5. Digital hygiene: social media rules
Treat your social media profile like a storefront. It needs to be clean and transparent.
1. The “ad” disclosure
- The rule: you must disclose your material connection to Lactigo.
- The fix: start your caption with #ad or Ad.
Hiding #ad in a block of 30 other hashtags. Putting “Ambassador” in your bio but not on the specific post.
“#ad Loving my post-run routine with Lactigo!”
2. Managing comments
You are responsible for what happens in your comments section.
- Scenario: a follower comments, “This cured my sciatica!”
- Your action: do not like, heart, or reply “Yes!” to this. That validates a non-compliant medical claim.
- Correct response: “We're glad you're loving it! Just a reminder that Lactigo with Menthol is for soothing muscles and isn't intended to treat disease or medical conditions.”
6. The “say this, not that” matrix
Use this cheat sheet to translate your excitement into compliant marketing.
The right-hand column is not a safer way to say the left-hand claim. It is a different statement, and a true one. The left-hand claims are off-limits because they are not true of the product — so a phrase that gets the same idea across by other means is off-limits too.
Use a replacement when it is what you actually mean. If the message you intend is the prohibited one, no wording makes the post compliant — regulators judge the net impression a reader is left with, not the vocabulary you chose.
Scroll the table sideways →
| If you want to say… | Compliance risk | Say this instead |
|---|---|---|
| “Lactigo penetrates deep into the muscle.” | Sounds like a transdermal drug delivery system. | “Fast-absorbing topical gel.” |
| “Stops lactic acid buildup.” | Physiological drug claim. | “Helps you feel fresh for the next set.” (Menthol only) |
| “Cures tendonitis / arthritis.” | Illegal disease claim. | “Soothes minor aches and pains.” (Menthol only) |
| “Pain-free living.” | Absolute medical guarantee. | “Move with more comfort.” (Menthol only) |
| “Made $5,000 this month doing nothing!” | Deceptive income claim. | Don't make any earnings claims until Lactigo publishes an official IDS. |
7. How we support you: the coaching model
We use a monitoring tool called FieldWatch to scan for high-risk keywords. If you hear from us, don't worry — we are here to help, not punish.
- The nudge: our first step is usually a friendly email pointing out a specific word (like “cure” or “passive income”) and suggesting an edit.
- The goal: we want you to be an expert. By fixing these small issues, you build a business that can withstand regulatory scrutiny.
- The safety net: we monitor the web so you don't have to worry about the legal landscape changing overnight. However, each affiliate remains responsible for compliant marketing.
Final checklist: before you post
- Is #ad visible at the start?
- Did I check which bottle I'm holding? (No “pain” claims with Non-Menthol.)
- Is the image “Active Lifestyle” compliant? (No grimacing or medical charts.)
- Did I avoid “financial freedom”?
- If I mentioned money, did I add the income disclaimer?